Visit of Apple

We went to Apple campus and we were well entertained with a brunch and a visit of the Apple Store. We were disappointed by the conference. They gave us only a presentation of their products (computers, ipod, iphone etc) and the second half of the conference was questions and answers.

It was the first time since our arrival in the Sillicon Valley that the working atmosphere was so tense. Apple looks like a company where employees didn't looks like radiant. The security was maximal and people we met look anxious.

We are entrepreneur and we noticed that employees didn't be consulted for innovations and that everybody works on projects they don't know all of it. To illustrate this situation, we can take as example the answer given when we asked about the Apple strategy: "Our strategy is Steve Jobs".

The competition in this line of business can maybe explain their behaviours. One explanation of the atmosphere may be the Mac World happening on the same day.